Centered on the state flag, the sun symbol has a sacred meaning to the Zia people, who the symbol is named after. New Mexico proudly displays the Zia symbol on its flag, license plates, and, as you can see, souvenir merchandise! Pick up your own Zia to take home with this cutout magnet, available in our gift shop. Available in red and green, this magnet makes quite an impact. Don’t forget to stop in the next time you’re coming through Roswell – we can’t wait to see you!